Marketing Management:International Version 下载 115盘 pdf snb 夸克云 tct kindle azw3

For undergraduate and MBA marketing management and strategy courses.

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Preface

PART 1: UNDERSTANDING MARKETING MANAGEMENT

　Chapter 1: Defining Marketing for the 21st Century

　Chapter 2: Developing Marketing Strategies and Plans

PART 2: CAPTURING MARKETING INSIGHTS

　Chapter 3: Gathering Information and Scanning the Environment

　Chapter 4: Conducting Marketing Research and Forecasting Demand

PART 3: CONNECTING WITH CUSTOMERS

　Chapter 5: Creating Customer Value, Satisfaction, and Loyalty

　Chapter 6: Analyzing Consumer Markets

　Chapter 7: Analyzing Business Markets

　Chapter 8: Identifying Market Segments and Targets

PART 4: BUILDING STRONG BRANDS

　Chapter 9: Creating Brand Equity

　Chapter 10: Crafting the Brand Positioning

　Chapter 11: Dealing with Competition

PART 5: SHAPING THE MARKET OFFERINGS

　Chapter 12: Setting Product Strategy

　Chapter 13: Designing and Managing Services

　Chapter 14: Developing Pricing Strategies and Programs

PART 6: DELIVERING VALUE

　Chapter 15: Designing and Managing Integrated Marketing Channels

　Chapter 16: Managing Retailing, Wholesaling, and Logistics

PART 7: COMMUNICATING VALUE

　Chapter 17: Designing and Managing Integrated Marketing Communications

　Chapter 18: Managing Mass Communications: Advertising, Sales Promotions, Events, and Public Relations

　Chapter 19: Managing Personal Communications: Direct and Interactive Marketing and Personal Selling

PART 8: CREATING SUCCESSFUL LONG-TERM GROWTH

　Chapter 20: Introducing New Market Offerings

　Chapter 21: Tapping into Global Markets

　Chapter 22: Managing a Holistic Marketing Organization

Appendix

Endnotes

Glossary

Image Credits

Name Index

Company,Brand,and Organization Index

Subject Index

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：Marketing Management:International Version在线阅读

在线听书地址：Marketing Management:International Version在线收听

在线购买地址：Marketing Management:International Version在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。

点击链接进入中文版：

营销管理(13版)